The BuzzBubble returns this week with the final installment of our interview with Dr. Bob Deutsch of www.brain-sells.com. We wrap things up with a conversation on the role of an agency in product change and development, spurring insights on the [...]
In this third installment of our interview with Dr. Bob Deutsch, founder of www.brain-sells.com, there’s one big topic to cover: Ideas. Dr. Bob talks about not only what makes a big idea, but also about the entire concept of what [...]
As we continue with Part 2 of our interview with Dr. Bob Deutsch of www.brain-sells.com, we discuss the way in which a brand is recognized and defined by the human mind. Dr. Bob tells us about how emotional attachments are [...]
This week on The BuzzBubble, we sit down with Dr. Bob Deutsch, founder of www.brain-sells.com. As a cognitive anthropologist, Dr. Bob has a unique and invaluable insight into the inner workings of the human mind and how they affect the [...]
We wrap up our interview with the legendary George Lois with our fifth and final installment today. As we wind down from industry talk, we get to know the man behind the legend. In sharing some of his personal thoughts, [...]
On Part 4 of our interview with advertising legend George Lois, our theme is the perils of mediocrity. George talks about modern creatives falling into the trap of being “careful”, only producing work that can be tested and pass – [...]
Join us for the third installment of our interview with George Lois, legend of the creative revolution. As we continue our conversation, George stresses the importance of integrity. He shares personal stories of his experiences firing two lucrative accounts based [...]
As we continue with the second part of our interview with the Legendary George Lois, George tells us about the importance of words. On a level much deeper than simply laying copy out properly, he talks about the driving shift [...]
This week, we sit down with the legendary George Lois, father of the Creative Revolution and real-life original Mad Man. His new book, “Damn Good Advice (for people with talent)”, has hit the shelves, and George joins us to not [...]
This week, we share the second part of our tour of downtown Las Vegas with Kim Schaefer of the Downtown Project, learning about the origins of the project. Kim details how “Triumph of the City”, a book by Harvard economist [...]
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