Season 4

Terry Young on Wave Branding, Creating Relevance Authentic to Brand DNA – 3 Minute Buzz

Terry Young on Wave Branding, Creating Relevance Authentic to Brand DNA – 3 Minute Buzz

0 / June 2, 2014 7:15 am

We dive right into our interview with Terry Young, CEO of Sparks & Honey, with a conversation about the concept they crafted, Wave Branding, and how it enables brands to synchronize with culture beyond their own boundaries and connect with […]

Leo Premutico on The BuzzBubble May 2014 – Full-Length Interview

Leo Premutico on The BuzzBubble May 2014 – Full-Length Interview

0 / May 16, 2014 7:03 am

Watch our complete interview with Leo Premutico, as we talk about the path that brought him through Saatchi & Saatchi to co-found Johannes Leonardo, the agency’s overriding philosophy, the importance of story, and more as we get our share of […]

Leo Premutico’s Creative Background, Inspirations, and Passions – 3 Minute Buzz

Leo Premutico’s Creative Background, Inspirations, and Passions – 3 Minute Buzz

0 / May 14, 2014 7:20 am

As we wrap up our interview, we get to know Leo a little better, covering the background that brought him through the industry to be where he is today, his inspirations and influences, personal passions – and even his stint […]

Leo Premutico Talks About Aspects of Story, and an Agency’s Role in Brand Narrative – 3 Minute Buzz

Leo Premutico Talks About Aspects of Story, and an Agency’s Role in Brand Narrative – 3 Minute Buzz

0 / May 12, 2014 7:44 am

In this episode, we ask Leo about his thoughts on the meaning of story. He shares his views on a few different aspects of it, from story within a single execution to the ongoing narrative of a brand, with particular […]

Leo Premutico on Video as a Powerful Medium through Varying Formats – 3 Minute Buzz

Leo Premutico on Video as a Powerful Medium through Varying Formats – 3 Minute Buzz

0 / May 9, 2014 6:00 am

In this edition, we engage Leo on the topic of video as a medium, its present position and his views on approaching videos in all format with the same confidence and focus on creative, engaging content.

Leo Premutico on the Effectiveness of a Simple Idea Executed Well – 3 Minute Buzz

Leo Premutico on the Effectiveness of a Simple Idea Executed Well – 3 Minute Buzz

0 / May 7, 2014 7:00 am

Our conversation with Leo moves into the importance of a solid creative concept, centering on the specific example of the Tide “Talking Stain” spots and how a clearly communicated, effective idea made them stand out.

Leo Premutico on The Power of Story, Creative Process, and Giving Brands a Voice – 3 Minute Buzz

Leo Premutico on The Power of Story, Creative Process, and Giving Brands a Voice – 3 Minute Buzz

0 / May 5, 2014 6:00 am

As our discussion continues, we ask Leo for his thoughts on finding a voice for a brand and the power of a creative narrative. He shares some of his experiences, voices his views on actors as opposed to voiceover artists, […]

Leo Premutico on Developing the Coke Hilltop Tribute, Cannes Mobile Lions Winner – 3 Minute Buzz

Leo Premutico on Developing the Coke Hilltop Tribute, Cannes Mobile Lions Winner – 3 Minute Buzz

0 / May 2, 2014 6:00 am

Leo talks about the process behind creating a new, experiential campaign based on a classic, iconic piece of advertising. He touches on approaching grand-scale ideas, exploring what is possible, and the process of bringing them to life.

Leo Premutico Talks About Project Agencies and Agencies of Record – 3 Minute Buzz

Leo Premutico Talks About Project Agencies and Agencies of Record – 3 Minute Buzz

0 / April 30, 2014 6:00 am

We ask Leo for his views on working as a project agency as opposed to the agency of record for a brand, and he shares some of his insights on the topic, touching on the value in working with creatives […]

Leo Premutico on the New Agency Model and Evolving Role of Chief Marketing Officers – 3 Minute Buzz

Leo Premutico on the New Agency Model and Evolving Role of Chief Marketing Officers – 3 Minute Buzz

0 / April 28, 2014 6:00 am

In this installment, we ask Leo for his views on the changing agency model in our increasingly digital world and the evolving nature of the client-agency relationship. He shares his thoughts on this, paired with the shifting role of Chief […]

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