April 4, 2010

This week the Buzzbubble goes HD, while we get into the head of Jeff Goodby of Goodby Silverstein & Partners, recently voted advertising agency of the decade. You’ve seen their innovative work for brands like GE, Budweiser, Doritos, HP and many more.

We traveled to San Francisco where Jeff invited us into his office for a one on one chat about everything from being voted agency of the decade, to the viral social media giant this is Asylum 626.

We got the real story behind the hall-of-fame inducted “Got Milk” campaign, and turned the clock back to hear about how Jeff and Rich moved on from Ogilvy and how he believes small agencies like they were in the 80’s are now underrated and unrecognized.

We also found out a few things about Jeff and Rich that most people may not know.

Join me as we climb into the buzzbubble and examine the brain of Jeff Goodby.
Part 1 online now in HD (high definition)!

We discuss: Questions from George Lois, Jeff’s influences, The GSP Holiday Rap, the creative process, and Hal Riney’s reference to the fear of the creative juices drying up.

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