E06 Pt 3 Val DiFebo CEO of Deutsch NY on the Buzzbubble – we discuss analytics, Ikea Obama guerrilla campaign and more

Val DiFebo and Kevin discuss analytics, the great geeks of analytics, and adjusting executions based on response data. We review the Deutsch Culture and breaking down the walls figuratively and literally, the office setup, team structure, being, being a Deutscher, and the agency family culture. We then move into the remarkable IKEA work and the "Embrace Change" IKEA Washington DC Obama guerrilla campaign.