In this final installment, Alex Bogusky wraps up his keynote speech from Social Media Week, expanding on the concepts of social entrepreneurship, community, and their relation to social media. He tells us a bit about the COMMON Pitch in Brooklyn, sharing a few of his favorite proposals to explain how they use the new, evolving concepts in capitalism to approach social problems and propose solutions. He talks about how the new generation of young entrepreneurs and professionals approach their careers, noting the value they place in staying true to their ideals. He shares his belief of the direction in which the world is going, how our needs as a society are changing, and how this new generation will help us adapt to meet those changing needs.

In the second part of his keynote speech from Social Media Week NYC, Alex Bogusky shares his thoughts on capitalism, the crisis it is facing, and the necessity of reversing direction and incorporating opposite energies. He speaks to the value of openness, sharing and collaboration, the importance of transparency and knowing what your money is supporting. We learn about how Alex fell in love with social entrepreneurship, which led him to create COMMON, the world’s first collaborative brand. Sharing the beginnings of the COMMON Pitch in Boulder, he tells us how people are coming together to Do Shit That Matters.

In this special installment of The BuzzBubble, we are treated to Alex Bogusky’s keynote at Social Media Week in New York City. In his speech, Alex shows us the earliest form of social media: writing on cardboard. We see some gems from his collection of signs he has purchased from homeless people, as he tells a narrative that links together this early form of communication, the new communication in social media, and the movements that have risen from it, proving that older forms of expression and physical gathering are not forgotten concepts. He examines the Occupy movement and, sharing his own experiences with big corporations alongside their messaging, explains some of the issues that face our society today.

Join us for our special event coverage of Alex Bogusky’s COMMON Pitch at Social Media Week in New York City. This unique event, and the community behind it, encourage social entrepreneurship with a special goal of creating sustainable brand ideas. Overseen by a panel of judges including Stefan Sagmeister (Sagmeister Inc.) and Umair Haque (Author, “The Capitalist Manifesto”), the evening features fast, engaging pitches and culminates in $35,000 in prizes being awarded to the winning presenters. We speak with Alex at the event, getting his insight into both the evening and this growing, collaborative creative community.

In this special preview, catch a glimpse of just some of the great minds coming up this season on The BuzzBubble, such as advertising icon George Lois, Zappos CEO Tony Hsieh and the legendary Alex Bogusky.  Sit tight and check back with us next week as we continue the season with Alex Bogusky and COMMON Pitch at Social Media Week in New York City.

Join us as we wrap up our interview with Peter Shankman on Part 3. In this installment, we get to know Peter a little better. We hear about his childhood career dreams, and how his position on the NASA Civilian Advisory board has gotten him close to them. He sheds some light on how he got started participating in triathlons, and shares his most daring hobby – skydiving. We spend some time picking Peter’s brain as we head into the Buzz Round, and even have a brief meet-and-greet with his cat.

On this next installment of our interview with Peter Shankman, we touch on the central concepts of Peter’s two books. We discuss some daring PR moves, hear about stunts that Peter has been involved in, including the YooHoo garbage truck, and how the true value of these stunts lies in sharing and talking about them. While exploring our service culture, we talk about how the little things can make a big difference for your brand, and how much of a difference can be made in the way a bad situation is handled. We also learn Peter’s candid thoughts on one of social media’s new sensations, Pinterest.

For our first season 3 interview, Kevin sits down with Peter Shankman, the author of “Can We Do That?” and “Customer Service: New Rules for a Social Media World”. Peter, who has been credited with re-inventing the art of networking, tells us the story of how he got his start as a founding editor of AOL News, the value of learning by doing in a trial by fire environment, and the importance of always taking the first meeting. He talks to us about the different worlds of social media, from big brands to small business, and the common ground in them all. While stressing the privilege of having an online following, he shares his thoughts on how to grow it by focusing on, catering to, and engaging the audience you already have.

Later this season, we’ll be sitting down with: Tony Hsieh, the infamous CEO of Zappos and best-selling author of “Delivering Happiness”; Real-life Mad Man George Lois, father of the Creative Revolution in the early 60′s and author of the new book “Damn Good Advice”; Joe Alexander of The Martin Agency; Jimmy Smith at his new agency, Amusement Park; John Windsor of Victors & Spoils; the return of repeat BuzzBubble guest Alex Bogusky; John Castle of TBWA Chiat Day; and many more.

With a lineup like this, it’s sure to be The BuzzBubble’s best season yet.

Watch highlights from The BuzzBubble Season 2 wrap party at New York City’s famous Webster Hall. For this event, BuzzBubble host Kevin Kelly reunited two of his old bands, got behind the drum kit, and still found time to talk with some of our past advertising greats as well as some new faces. The entire event celebrated the completion of our fantastic second season while also supporting the great charity Rock Can Roll.

This special one-day event is geared toward providing real solutions to the lack of diversity in advertising creative departments. It will include speakers, testimonials from creatives of African-American backgrounds, portfolio reviews for students and professionals, and sessions with agency recruiters. Attendees will have the opportunity to tell recruiters and creative directors why they would be the right choice for a creative hire.

The overall goal of the event is to have as many participants as possible walk away with a job offer, a confirmed second interview, or a paid internship. Participants will have the opportunity to connect with mentors, make industry contacts, and develop a valuable professional network.

The BuzzBubble will be streaming live coverage of the keynote speeches by Jeff Goodby and Jimmy Smith, the live talent pitch session open to attendees, and the “How I got into Advertising” panel in which minority creatives will share their professional experiences. You can read our complete coverage schedule and watch the events streaming live right here on The BuzzBubble.

The BuzzBubble kicks off season 3 with a special segment we call Amplify Social. Join Kevin as he chats with Joe Alexander of the Martin Agency, Nick Law of RGA, and Rich Silverstein of Goodby-Silverstein & Partners. In this special, we talk about the integration of social into all forms of media, and its role in amplifying the efficacy of all creative work. We look at both sides of the picture, from how brands approach social and perceive their own role, to how consumers receive and engage with brand messaging and what gives that messaging the value to be shared and even to become viral. Using some of the most successful campaigns as examples, we gain a deeper insight into where social media fits in the big picture and what makes amplification effective.

Our previous seasons are now easier than ever to navigate, providing you with a look back at the faces we’ve met and the knowledge we’ve gained, and more inside knowledge, expertise, and insight is coming to you soon. Join us in the coming weeks as we kick off Season 3 with a group discussion on social amplification featuring Nick Law, Joe Alexander, and Rich Silverstein.

In the final part of our interview with Chuck Porter, we get to know a little more about Chuck while he finds himself in the “hot seat” as we enter The Buzz Round.

In part 3 Chuck talks about various ad campaigns. Such as Dominos’ “Pizza Turnaround”, the Microsoft ads with Bill Gates and Jerry Seinfeld, and the “Tender Crisp Bacon Cheddar Ranch” Burger King spots with Hootie and the Blowfish’s Darius Rucker and Brooke Burke. We also discuss women in the agency.

Our conversation with Chuck Porter, Chairman of CP+B, continues. Chuck gives honest advice on how to make an agency great and talks more in depth about the “baby carrot” campaign, the relationship between client and advertising agency, and how to measure the success of a company.

We traveled to Coconut Grove, FL to sit with Chuck Porter the Chairman of CP+B. Part One opens with Chuck telling us about some embarrassing pitch stories such as Diet Rite Cola and Ricola. We also learn how Chuck gets into the ad business and what gets him excited to still be in the business today. Stay tuned for part 2.

In part 5 we get a personal agency tour and an inside look at Deutsch Los Angeles by Chad Saul the EVP, Chief Marketing Officer. During the tour we get a special cameo by Mike Sheldon, Chad tells us all about the various clients Deutsch has, a look at different props from past TV spots, and Chad tells us about Deutsch’s involvement in Habitat for Humanity.

Special thanks to Mike, Chad and the hole Deutsch LA team.