Leo Premutico Talks About Aspects of Story, and an Agency’s Role in Brand Narrative – 3 Minute Buzz

May 12, 2014


In this episode, we ask Leo about his thoughts on the meaning of story. He shares his views on a few different aspects of it, from story within a single execution to the ongoing narrative of a brand, with particular consideration to that which has been well-established prior to an agency's entrance.


Comments

This post currently has no responses.

Leave a Reply







  • © 2021 ALL RIGHTS RESERVED.