Our complete, full-length interview with Amir Kassaei, Chief Creative Officer of DDB, captures a conversation that covers a range of topics. Topics include his insight into DDB’s Lemon 2020 vision, big data and the challenges with our current infrastructure, his […]
Amir shares his thoughts on branded content, and how creating relevant and engaging branded entertainment is more effective than advertising. All this ties in to his views on the importance of creating brand-consumer relationships prior to selling.
We talk with Amir about the responsibility of following Bill Bernbach’s legacy, his enduring message on the creative process, and the responsibility of DDB and all its employees to live up to the roots of their foundation.
We ask Amir for his thoughts on the old model of television as a tool, and the new tool of pre-roll video. He shares his insights on old logic regarding awareness and how we have to shift not only towards […]
We talk about some of the outstanding television work that DDB has done, and Amir shares his view on the art of salesmanship as conveying an effective and relevant message by using human insight to create something meaningful.
As we continue to discuss Big Data, Amir touches on the issues with creating value through this information when faced with the challenge of connecting it in meaningful ways with companies’ current infrastructure.
Amir talks about the changing agency model and how it stresses creating relevance rather than advertising, paired with a discussion of how relevance can be created when data is properly interpreted and examined to form state-of-the-art work based on creative […]