Posts featuring Amir Kassaei

Amir Kassaei on The BuzzBubble January 2014 – Full Length Interview

Amir Kassaei on The BuzzBubble January 2014 – Full Length Interview

0 / January 31, 2014 6:00 am

Our complete, full-length interview with Amir Kassaei, Chief Creative Officer of DDB, captures a conversation that covers a range of topics. Topics include his insight into DDB’s Lemon 2020 vision, big data and the challenges with our current infrastructure, his […]

Amir Kassaei’s Q&A Touches on Bullshit Bingo, Foreign Cursing, Idols and Passions – 3 Minute Buzz

Amir Kassaei’s Q&A Touches on Bullshit Bingo, Foreign Cursing, Idols and Passions – 3 Minute Buzz

0 / January 29, 2014 6:00 am

On our final 3 Minute Buzz with Amir Kassaei, we go into the Buzz Round for some rapid-fire questions and answers that provide a unique glimpse into Amir’s passions and inspirations.

Getting to Know Amir Kassaei, His Industry Origins and Inspirations – 3 Minute Buzz

Getting to Know Amir Kassaei, His Industry Origins and Inspirations – 3 Minute Buzz

0 / January 27, 2014 6:00 am

In this installment, we talk a bit about Amir’s personal experiences, from how he found himself working in advertising to the inspirations that guide him through it today.

Getting Amir’s Insight on Branded Content and Establishing Consumer Relationships – 3 Minute Buzz

Getting Amir’s Insight on Branded Content and Establishing Consumer Relationships – 3 Minute Buzz

0 / January 24, 2014 6:00 am

Amir shares his thoughts on branded content, and how creating relevant and engaging branded entertainment is more effective than advertising. All this ties in to his views on the importance of creating brand-consumer relationships prior to selling.

Amir Speaks on Bill Bernbach’s Legacy and the Responsibility to DDB’s Foundation – 3 Minute Buzz

Amir Speaks on Bill Bernbach’s Legacy and the Responsibility to DDB’s Foundation – 3 Minute Buzz

0 / January 22, 2014 6:00 am

We talk with Amir about the responsibility of following Bill Bernbach’s legacy, his enduring message on the creative process, and the responsibility of DDB and all its employees to live up to the roots of their foundation.

Amir Kassaei’s Thoughts on TV and Pre-Roll Video, Rational and Emotional Relevance – 3 Minute Buzz

Amir Kassaei’s Thoughts on TV and Pre-Roll Video, Rational and Emotional Relevance – 3 Minute Buzz

0 / January 20, 2014 6:00 am

We ask Amir for his thoughts on the old model of television as a tool, and the new tool of pre-roll video. He shares his insights on old logic regarding awareness and how we have to shift not only towards […]

Amir Weighs in on Whether We’re Living the Digital Revolution and Digital as a Tool – 3 Minute Buzz

Amir Weighs in on Whether We’re Living the Digital Revolution and Digital as a Tool – 3 Minute Buzz

0 / January 17, 2014 6:00 am

We get Amir’s thoughts on whether we’re currently living in the Digital Revolution, and he shares his views on seeing digital as another tool for creating relevance, rather than as a media platform.

Amir Discusses the Art of Salesmanship, Creating Relevance through Human Insight – 3 Minute Buzz

Amir Discusses the Art of Salesmanship, Creating Relevance through Human Insight – 3 Minute Buzz

0 / January 15, 2014 6:00 am

We talk about some of the outstanding television work that DDB has done, and Amir shares his view on the art of salesmanship as conveying an effective and relevant message by using human insight to create something meaningful.

Amir Kassaei Discusses Flaws in Interpreting Big Data with Current Infrastructure – 3 Minute Buzz

Amir Kassaei Discusses Flaws in Interpreting Big Data with Current Infrastructure – 3 Minute Buzz

0 / January 13, 2014 6:08 am

As we continue to discuss Big Data, Amir touches on the issues with creating value through this information when faced with the challenge of connecting it in meaningful ways with companies’ current infrastructure.

Amir Kassaei on Creating Relevance and How Big Data Helps form Creative Insights – 3 Minute Buzz

Amir Kassaei on Creating Relevance and How Big Data Helps form Creative Insights – 3 Minute Buzz

0 / January 10, 2014 6:00 am

Amir talks about the changing agency model and how it stresses creating relevance rather than advertising, paired with a discussion of how relevance can be created when data is properly interpreted and examined to form state-of-the-art work based on creative […]

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