Rich Silverstein Part 5 – Good to Great Ideas & Getting to Know Rich
0We discuss how a good idea gets better, and why NOT to use turd polish.
Have Rich and Jeff changed AT ALL in 20 years? Find out…
We discuss how a good idea gets better, and why NOT to use turd polish.
Have Rich and Jeff changed AT ALL in 20 years? Find out…
This week, Rich and Kevin discuss agency integration and find out if we can play together in the sandbox with other agencies. Selling Work – does it happen? How does GSP do it? And, the influences from Rich’s time with Hal Riney. [...]
In Part 2, Kevin and Rich get into the significance of the Superbowl as a medium and the great GSP work (Doritios & etc) that goes with it, or as Rich says, the work he hates… Find out why, and [...]
We traveled to San Francisco to sit with Rich Silverstein, co-chairman and creative director of Goodby-Silverstein & Partners, an agency who lives by the credo “Art Serving Capitalism” and whose history runs from “Got Milk?” to recent Doritos Super Bowl [...]
We wrap our time with Nick discussing hanging with the One Club, Cannes Jury and making awesome awards show case study videos. Then we move on to R/GA visionary and CEO Bob. What about BOB? (Greenberg). Then we get to [...]
This week we discuss what Nick means when he says “Mobile is everything…” and why understanding the “contextual moment” in advertising is more important than ever. We discuss how keeping Nike plus “fresh” is in many cases far more challenging [...]
In Part 2 we discuss the real deal on digital agencies going full service and traditional growing digital. Then we quiz you on 7 hot topics: True or False – Story telling = messaging & systematic design = behaviors? True [...]
Get an inside look at Grey Advertising in New York City, one of the most historic agencies in the world, now refurbished inside and out. A new attitude about the creative work, (shaking off some of that old stogie “feeling [...]
This week we talk with Perry about cultivating diversity in the young talent coming into the agency business. We discuss the great work Julius Dunn & the ONE CLUB did through Adversity, Tiffany Warren’s fantastic work with ADCOLOR, and Perry [...]
Perry talk’s about one of Kevin’s favorite things; Agency Culture. From Wieden+Kennedy, to Chiat Day to Grey, see what has shaped the way he works, and find out how to embrace and nurture collaborative systems in an agency. We also [...]