Posts featuring dr. bob deutsch

The Buzz Council Long Form – Peter Shankman, Dr. Bob Deutsch and Deb Zmorenski on Brands and People

The Buzz Council Long Form – Peter Shankman, Dr. Bob Deutsch and Deb Zmorenski on Brands and People

0 / October 8, 2014 12:19 pm

The full length interview of our Buzz Council discussion with Peter Shankman, Dr. Bob Deutsch and Deb Zmorenski touches on the role of brands in people’s lives, customers’ expectations, and the way brands must continually adapt to meet these expectations […]

The Buzz Council Ep 16 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Elevating a Narrative

The Buzz Council Ep 16 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Elevating a Narrative

0 / October 2, 2014 10:25 am

The Council wraps up their discussion with a conversation about the new task of brands in this age – to enter an individual’s narrative and co-author a story that elevates that person’s life and, by extension, their brand’s value and […]

The Buzz Council Ep 15 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Real-World Loyalty

The Buzz Council Ep 15 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Real-World Loyalty

0 / September 30, 2014 9:10 am

The council discusses the implications of liking or following a brand online and how much meaning that truly carries. We talk about true loyalty inherent in continued real-world interaction with a brand, and the importance of focusing on defining your […]

The Buzz Council Ep 14 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Emotive Connections

The Buzz Council Ep 14 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Emotive Connections

0 / September 25, 2014 9:31 am

The council discusses the emotionally based connections people form with products or brands, taking the specific example of the Apple iPhone and the way some users’ descriptions of it can verge from prose into poetic territory.

The Buzz Council Ep 13 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Relevant Connections

The Buzz Council Ep 13 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Relevant Connections

0 / September 23, 2014 11:49 am

The Council shares their thoughts on gamification and entertainment from brands, talking about how companies can try too hard to be a customer’s friend on social media at the cost of their content’s relevance and beneficiality. We talk about brands […]

The Buzz Council Ep 12 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Top-Down Culture

The Buzz Council Ep 12 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Top-Down Culture

1 / September 18, 2014 9:03 am

As we continue to discuss the culture of a company, the Council covers the problematic trend of disconnect among leadership and the importance of even the highest-ranked executives adhering to even the most minor tenets.

The Buzz Council Ep 11 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Small-Scale Service

The Buzz Council Ep 11 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Small-Scale Service

0 / September 16, 2014 9:03 am

We talk about the expectations that individuals have for extremely small-scale service, treating each customer uniquely and specially. Deb provides some insights from her Disney experience on the ongoing challenge of first establishing this level of service as an expectation […]

The Buzz Council Ep 10 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Surprising People

The Buzz Council Ep 10 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Surprising People

0 / September 11, 2014 7:00 am

The Council talks about surprising customers with unexpected service such as reaching out with personal communication, as opposed to creating situational happiness by meeting a list of predetermined consumer expectations. Peter Shankman shares his own experience with personal communication and […]

The Buzz Council Ep 9 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Driving Loyalty

The Buzz Council Ep 9 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Driving Loyalty

0 / September 9, 2014 7:43 am

As we continue our conversation, we touch on the basic drivers of brand loyalty. Deb details a few examples and stresses the importance of integrating these into the foundation of your company culture.

The Buzz Council Ep 8 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Employee Accountability

The Buzz Council Ep 8 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Employee Accountability

0 / September 4, 2014 7:00 am

In keeping with our larger discussion, we talk about the duality of a company’s culture: every employee must support it for it to be effective, and a single employee can destroy it. To this end, the Council thoroughly discusses the […]


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