Posts featuring dr. bob deutsch

The Buzz Council – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Hiring for Attitude – Ep 5

The Buzz Council – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Hiring for Attitude – Ep 5

0 / August 26, 2014 7:00 am

As we talk about people’s experiences and everyday interactions with brands, we turn over to Deb Zmorenski of the Disney Institute to talk about the importance of hiring the right people, focusing on their attitude over aptitude. By focusing on […]

The Buzz Council – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Brand Interaction Trends – Ep 3

The Buzz Council – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Brand Interaction Trends – Ep 3

0 / August 19, 2014 9:00 am

Peter Shankman shares his thoughts on the changing landscape of how people interact with brands both directly and via their personal networks, and Dr. Bob Deutsch shares insights on brands tapping into feelings to foster these connections meaningfully.

The Buzz Council – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Customer Experiences – Ep 2

The Buzz Council – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Customer Experiences – Ep 2

0 / August 14, 2014 7:00 am

Our Council continues their discussion, touching on commitment as opposed to loyalty to a brand, personal and emotional connections, and the importance of each individual customer experience.

The Buzz Council – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Customer Loyalty – Ep 1

The Buzz Council – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Customer Loyalty – Ep 1

0 / August 12, 2014 10:46 am

As we return with The 3 Minute Buzz, we bring you a Buzz Council discussion of field experts Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski, exploring the relationships between brands and consumers. We get right into the discussion in […]

Dr. Bob Deutsch – Design, Serendipity, and Our Journey Home – Part 4 on The BuzzBubble

Dr. Bob Deutsch – Design, Serendipity, and Our Journey Home – Part 4 on The BuzzBubble

0 / April 3, 2013 1:54 pm

The BuzzBubble returns this week with the final installment of our interview with Dr. Bob Deutsch of www.brain-sells.com. We wrap things up with a conversation on the role of an agency in product change and development, spurring insights on the […]

Dr. Bob Deutsch – Ideas, Attachment, Me as Brand – Part 3 on The BuzzBubble

Dr. Bob Deutsch – Ideas, Attachment, Me as Brand – Part 3 on The BuzzBubble

1 / January 8, 2013 3:15 pm

In this third installment of our interview with Dr. Bob Deutsch, founder of www.brain-sells.com, there’s one big topic to cover: Ideas. Dr. Bob talks about not only what makes a big idea, but also about the entire concept of what […]

Dr. Bob Deutsch – Brands as Defined by the Mind – Part 2 on The BuzzBubble

Dr. Bob Deutsch – Brands as Defined by the Mind – Part 2 on The BuzzBubble

0 / December 18, 2012 1:44 pm

As we continue with Part 2 of our interview with Dr. Bob Deutsch of www.brain-sells.com, we discuss the way in which a brand is recognized and defined by the human mind. Dr. Bob tells us about how emotional attachments are […]

Dr. Bob Deutsch – The Anthropology of Lasting Brand Connections – Part 1 on The BuzzBubble

Dr. Bob Deutsch – The Anthropology of Lasting Brand Connections – Part 1 on The BuzzBubble

0 / December 4, 2012 2:00 pm

This week on The BuzzBubble, we sit down with Dr. Bob Deutsch, founder of www.brain-sells.com. As a cognitive anthropologist, Dr. Bob has a unique and invaluable insight into the inner workings of the human mind and how they affect the […]


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