Posts featuring Jon Castle

Jon Castle on The BuzzBubble March 2014 – Full-Length Interview

Jon Castle on The BuzzBubble March 2014 – Full-Length Interview

0 / April 2, 2014 6:00 am

Catch our full-length interview with Jon Castle, President of Nissan United, in which he talks about the importance of consistent global branding, establishing a distinct voice for a brand, and both the challenges and successes facing the Nissan Leaf and […]

Jon Castle Answers our Questions in The Buzz Round, Turns them Back on Kevin – 3 Minute Buzz

Jon Castle Answers our Questions in The Buzz Round, Turns them Back on Kevin – 3 Minute Buzz

0 / March 31, 2014 7:00 am

As we wrap up our fantastic conversation with Jon Castle, we move into The Buzz Round and get some rapid-fire questions answered that let us get to know Jon a bit better – and he turns the tables on Kevin, […]

Jon Castle Talks About His Background and Career Path Into and Through Advertising – 3 Minute Buzz

Jon Castle Talks About His Background and Career Path Into and Through Advertising – 3 Minute Buzz

0 / March 28, 2014 6:00 am

On this installment, we find out a bit more about Jon, his academic background, and how his career path took him from McDonald’s to Arnold. He shares his thoughts on some noteworthy ads he’s worked on over the years, and […]

Jon Castle on How Brand Communications Affect the World and Vice Versa – 3 Minute Buzz

Jon Castle on How Brand Communications Affect the World and Vice Versa – 3 Minute Buzz

0 / March 26, 2014 6:00 am

We get Jon’s insights on how advertising communications can affect the world and culture – and the other way around. He talks about communications as a reflection of culture as a whole, and the importance of meaningful communications in our […]

Jon Castle Talks About Varying Agency Cultures, Approaches, and the Bi-Coastal Pacing Contrast – 3 Minute Buzz

Jon Castle Talks About Varying Agency Cultures, Approaches, and the Bi-Coastal Pacing Contrast – 3 Minute Buzz

0 / March 14, 2014 6:00 am

We get Jon’s insights on his experience in working with varying agency cultures, the distinct feel of different offices and locations, and how the feel, energy, and pacing varies from one to another.

Jon Castle on the Evolution of the Industry, Changing Agency Models and Challenges – 3 Minute Buzz

Jon Castle on the Evolution of the Industry, Changing Agency Models and Challenges – 3 Minute Buzz

1 / March 12, 2014 6:00 am

Our discussion with Jon Castle moves into the evolution of the industry and the changing agency models surrounding it, with a special focus on the unique circumstances of the Nissan United team. We talk about challenges, solutions, and the balance […]

Jon Castle on Nissan’s EV Cab Program in NYC as a Brand Statement and Test of Tech – 3 Minute Buzz

Jon Castle on Nissan’s EV Cab Program in NYC as a Brand Statement and Test of Tech – 3 Minute Buzz

0 / March 10, 2014 6:00 am

Jon talks about the details of Nissan’s EV cab program in New York City, its potential benefits for drivers, passengers, and the city as a whole – as well as its importance to further strengthening the Nissan brand in this […]

Jon Castle on the Nissan Leaf, the State and Future of the Electric Vehicle Industry – 3 Minute Buzz

Jon Castle on the Nissan Leaf, the State and Future of the Electric Vehicle Industry – 3 Minute Buzz

0 / March 7, 2014 6:00 am

As we continue our discussion of the Nissan Leaf, Jon Castle talks about the Electric Vehicle industry as a whole, its current status, challenges, and how he expects to see it grow.

Jon Castle Talks About the Nissan Leaf, its Popularity and Power to Surprise  – 3 Minute Buzz

Jon Castle Talks About the Nissan Leaf, its Popularity and Power to Surprise – 3 Minute Buzz

1 / March 5, 2014 6:00 am

In this episode, Jon Castle talks with Kevin about the object of their shared fanaticism: the Nissan Leaf. They talk about everything from the ability of the car itself to defy expectations, its performance in global markets, and the shifting […]

Jon Castle on Developing a Brand’s Global Voice and Universal Messaging – 3 Minute Buzz

Jon Castle on Developing a Brand’s Global Voice and Universal Messaging – 3 Minute Buzz

0 / February 19, 2014 8:06 am

As we continue our conversation about Nissan United, Jon Castle shares his experiences and insights in developing a consistent, global tone of voice for a brand, providing a universal message that gives the brand itself meaning beyond individual, local product […]

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