Posts featuring leo premutico

Leo Premutico on The BuzzBubble May 2014 – Full-Length Interview

Leo Premutico on The BuzzBubble May 2014 – Full-Length Interview

0 / May 16, 2014 7:03 am

Watch our complete interview with Leo Premutico, as we talk about the path that brought him through Saatchi & Saatchi to co-found Johannes Leonardo, the agency’s overriding philosophy, the importance of story, and more as we get our share of […]

Leo Premutico’s Creative Background, Inspirations, and Passions – 3 Minute Buzz

Leo Premutico’s Creative Background, Inspirations, and Passions – 3 Minute Buzz

0 / May 14, 2014 7:20 am

As we wrap up our interview, we get to know Leo a little better, covering the background that brought him through the industry to be where he is today, his inspirations and influences, personal passions – and even his stint […]

Leo Premutico on Video as a Powerful Medium through Varying Formats – 3 Minute Buzz

Leo Premutico on Video as a Powerful Medium through Varying Formats – 3 Minute Buzz

0 / May 9, 2014 6:00 am

In this edition, we engage Leo on the topic of video as a medium, its present position and his views on approaching videos in all format with the same confidence and focus on creative, engaging content.

Leo Premutico on the Effectiveness of a Simple Idea Executed Well – 3 Minute Buzz

Leo Premutico on the Effectiveness of a Simple Idea Executed Well – 3 Minute Buzz

0 / May 7, 2014 7:00 am

Our conversation with Leo moves into the importance of a solid creative concept, centering on the specific example of the Tide “Talking Stain” spots and how a clearly communicated, effective idea made them stand out.

Leo Premutico on Developing the Coke Hilltop Tribute, Cannes Mobile Lions Winner – 3 Minute Buzz

Leo Premutico on Developing the Coke Hilltop Tribute, Cannes Mobile Lions Winner – 3 Minute Buzz

0 / May 2, 2014 6:00 am

Leo talks about the process behind creating a new, experiential campaign based on a classic, iconic piece of advertising. He touches on approaching grand-scale ideas, exploring what is possible, and the process of bringing them to life.

Leo Premutico Talks About Project Agencies and Agencies of Record – 3 Minute Buzz

Leo Premutico Talks About Project Agencies and Agencies of Record – 3 Minute Buzz

0 / April 30, 2014 6:00 am

We ask Leo for his views on working as a project agency as opposed to the agency of record for a brand, and he shares some of his insights on the topic, touching on the value in working with creatives […]

Leo Premutico on Using Digital as a Tool to Make Traditional Media Experiential – 3 Minute Buzz

Leo Premutico on Using Digital as a Tool to Make Traditional Media Experiential – 3 Minute Buzz

0 / April 23, 2014 6:00 am

As we continue our discussion with Leo, we touch on some of the notable work from Johannes Leonardo which have utilized digital as a tool in concert with traditional media to create campaigns in the real world with an experiential […]

Leo Premutico on the Consumer is the Medium Philosophy – 3 Minute Buzz

Leo Premutico on the Consumer is the Medium Philosophy – 3 Minute Buzz

0 / April 21, 2014 7:00 am

As we sit down with Leo Premutico of Johannes Leonardo, we go right into the agency’s unique philosophy: The Consumer is the Medium. Leo explains the reasoning behind this philosophy, hinging on the power a modern consumer has to either […]

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