Posts featuring Peter Shankman

The Buzz Council Ep 7 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Brand Evangelism

The Buzz Council Ep 7 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Brand Evangelism

0 / September 2, 2014 9:32 am

The Council’s discussion covers the issue of consumer defection and the most effective ways brands can avoid falling victim to it – by being attentive to your consumers as people, fitting into their lives, and focusing on the customers you […]

The Buzz Council Ep 6 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Feigned Intimacy

The Buzz Council Ep 6 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Feigned Intimacy

0 / August 28, 2014 10:16 am

Our discussion continues with the issue of overly scripted customer service, creating a sense of feigned intimacy in interactions that people find off-putting. We go on to discuss the way in which employees interact with people in various environments, segueing […]

The Buzz Council Ep 5 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Hiring for Attitude

The Buzz Council Ep 5 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Hiring for Attitude

1 / August 26, 2014 7:00 am

As we talk about people’s experiences and everyday interactions with brands, we turn over to Deb Zmorenski of the Disney Institute to talk about the importance of hiring the right people, focusing on their attitude over aptitude. By focusing on […]

The Buzz Council Ep 4 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Employee Empowerment

The Buzz Council Ep 4 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Employee Empowerment

0 / August 21, 2014 9:00 am

Calling upon his own personal experience, Peter questions the concept of companies empowering employees to help customers – or rather, the concept that the desire to help a customer should be considered exceptional for any employee in customer service. From […]

The Buzz Council Ep 3 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Brand Interaction Trends

The Buzz Council Ep 3 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Brand Interaction Trends

0 / August 19, 2014 9:00 am

Peter Shankman shares his thoughts on the changing landscape of how people interact with brands both directly and via their personal networks, and Dr. Bob Deutsch shares insights on brands tapping into feelings to foster these connections meaningfully.

The Buzz Council Ep 2 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Customer Experiences

The Buzz Council Ep 2 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Customer Experiences

0 / August 14, 2014 7:00 am

Our Council continues their discussion, touching on commitment as opposed to loyalty to a brand, personal and emotional connections, and the importance of each individual customer experience.

The Buzz Council Ep 1 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Customer Loyalty

The Buzz Council Ep 1 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Customer Loyalty

0 / August 12, 2014 10:46 am

As we return with The 3 Minute Buzz, we bring you a Buzz Council discussion of field experts Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski, exploring the relationships between brands and consumers. We get right into the discussion in […]

Peter Shankman Part 3 on The BuzzBubble – Getting to know Peter and The Buzz Round

Peter Shankman Part 3 on The BuzzBubble – Getting to know Peter and The Buzz Round

0 / April 10, 2012 12:00 pm

Join us as we wrap up our interview with Peter Shankman on Part 3. In this installment, we get to know Peter a little better. We hear about his childhood career dreams, and how his position on the NASA Civilian […]

Peter Shankman Part 2 on The BuzzBubble – Outrageous PR Stunts and Service Culture

Peter Shankman Part 2 on The BuzzBubble – Outrageous PR Stunts and Service Culture

0 / April 3, 2012 12:00 pm

On this next installment of our interview with Peter Shankman, we touch on the central concepts of Peter’s two books. We discuss some daring PR moves, hear about stunts that Peter has been involved in, including the YooHoo garbage truck, […]

Peter Shankman Part 1 on The BuzzBubble – Focus on the audience you have

Peter Shankman Part 1 on The BuzzBubble – Focus on the audience you have

0 / March 27, 2012 2:00 am

For our first season 3 interview, Kevin sits down with Peter Shankman, the author of “Can We Do That?” and “Customer Service: New Rules for a Social Media World”. Peter, who has been credited with re-inventing the art of networking, […]

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