We get a complete agency tour from Val DiFebo one of the virtual and actual architects of the agency’s structure and construction in NYC. But first Val turns the tables on host Kevin Kelly during the buzz round asking “what’s [...]
Host Kevin Kelly gets personal with Val DiFebo in the Buzz-Round where we ask some rapid fire questions about her likes and dislikes, after getting deep into Michael J Fox Parkinsons Foundation and Muhammad Ali, and the IKEA street team [...]
Val DiFebo and Kevin discuss analytics, the great geeks of analytics, and adjusting executions based on response data. We review the Deutsch Culture and breaking down the walls figuratively and literally, the office setup, team structure, being, being a Deutscher, [...]
In Part 2 Kevin and Val continue their discussion of the Print and Prosper campaign, and the campaign crossover into user generated videos content. They then segue-way into the “digital agency as AOR” threat, Social Media, Analytics, and discuss how [...]
Join us this week as the BuzzBubble finally features a powerful woman in advertising. CEO of Deutsch NY, A Lowe & Partners Company, Val DiFebo, our first female guest talks about her early day’s working with Mary Wells at Wells [...]