Terry Young on Real-Time Communication and Response, Advertising on a Newsroom Model – 3 Minute Buzz

June 16, 2014

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Terry talks about the challenges involved in staying on top of breaking trends and events in real time. He details the importance of having a process in place, including a 24/7 alert system and people who have defined roles and, not unlike a newsroom, are ready to spring into action when something breaks.

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