Terry Young on Wave Branding, Creating Relevance Authentic to Brand DNA – 3 Minute Buzz

June 2, 2014

Terry Young on The BuzzBubble June 2014 – Full-Length Interview
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Terry Young on the Evolution of Social Media and the Future for Brand Communications – 3 Minute Buzz
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Terry Young on Major Brands’ Attitudes Toward the Changing Cultural Landscape – 3 Minute Buzz
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Leo Premutico’s Creative Background, Inspirations, and Passions – 3 Minute Buzz

We dive right into our interview with Terry Young, CEO of Sparks & Honey, with a conversation about the concept they crafted, Wave Branding, and how it enables brands to synchronize with culture beyond their own boundaries and connect with consumers on popular topics in an authentic, relevant way.

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