The Buzz Council Ep 11 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Small-Scale Service

September 16, 2014

The Buzzbubble on Live It Up
The Buzz Council Recap – Our Retrospective and Takeaway
The Buzz Council Long Form – Peter Shankman, Dr. Bob Deutsch and Deb Zmorenski on Brands and People
The Buzz Council Ep 16 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Elevating a Narrative
The Buzz Council Ep 15 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Real-World Loyalty
The Buzz Council Ep 14 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Emotive Connections
The Buzz Council Ep 13 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Relevant Connections
The Buzz Council Ep 12 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Top-Down Culture
The Buzz Council Ep 10 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Surprising People
The Buzz Council Ep 9 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Driving Loyalty
The Buzz Council Ep 8 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Employee Accountability
The Buzz Council Ep 7 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Brand Evangelism

We talk about the expectations that individuals have for extremely small-scale service, treating each customer uniquely and specially. Deb provides some insights from her Disney experience on the ongoing challenge of first establishing this level of service as an expectation and then continuing to exceed it.

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