The Buzz Council Ep 13 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Relevant Connections

The Council shares their thoughts on gamification and entertainment from brands, talking about how companies can try too hard to be a customer's friend on social media at the cost of their content's relevance and beneficiality. We talk about brands connecting emotionally to people's lives, but stress that being all things to all people and ignoring their industry focus is largely detrimental.