Amir Kassaei’s Thoughts on TV and Pre-Roll Video, Rational and Emotional Relevance – 3 Minute Buzz

January 20, 2014

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We ask Amir for his thoughts on the old model of television as a tool, and the new tool of pre-roll video. He shares his insights on old logic regarding awareness and how we have to shift not only towards rational but also emotional relevance.

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