Season 4.5

As we continue our conversation, we touch on the basic drivers of brand loyalty. Deb details a few examples and […]

In keeping with our larger discussion, we talk about the duality of a company’s culture: every employee must support it […]

The Council’s discussion covers the issue of consumer defection and the most effective ways brands can avoid falling victim to […]

Our discussion continues with the issue of overly scripted customer service, creating a sense of feigned intimacy in interactions that […]

As we talk about people’s experiences and everyday interactions with brands, we turn over to Deb Zmorenski of the Disney […]

Calling upon his own personal experience, Peter questions the concept of companies empowering employees to help customers – or rather, […]

Peter Shankman shares his thoughts on the changing landscape of how people interact with brands both directly and via their […]

Our Council continues their discussion, touching on commitment as opposed to loyalty to a brand, personal and emotional connections, and […]

As we return with The 3 Minute Buzz, we bring you a Buzz Council discussion of field experts Peter Shankman, […]