E07 Pt 2 Andy Azula talks about the making of the UPS whiteboard campaign

July 4, 2010

Azula (CD at The award winning Martin Agency) and host Kevin Kelly discuss the making of the UPS whiteboard campaign. From the all nighter that produced the pitch work, and using The Postal Service music to the strategy behind it that really appealed to the client. Tune in for this engaging story and a look inside at the creation of a this milestone campaign for the United Parcel Service.

Andy is creative director at the Martin Agency and oversees creative many accounts including the current pizza hut campaign.

Host Kevin Kelly is CEO of BigBuzz Communications, a mid sized boutique digital integrated advertising agency out of New York. Kevin loves all things advertising and started the show as platform to reach the greatest minds in advertising and let them tell their stories for all of the advertising world to see.


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