Jon Castle, President of Nissan United, on the Value of Consistent Global Branding – 3 Minute Buzz

February 17, 2014

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As we sit down with TBWA's Jon Castle, President of the Omnicom Group's dedicated Nissan United unit, we delve right into the Nissan United project, an effort to unify the brand's identity to be globally consistent, and talk about the importance of this ongoing effort in strengthening the brand's value worldwide.

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