Leo Premutico on the Consumer is the Medium Philosophy – 3 Minute Buzz

April 21, 2014

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Leo Premutico on The BuzzBubble May 2014 – Full-Length Interview

As we sit down with Leo Premutico of Johannes Leonardo, we go right into the agency's unique philosophy: The Consumer is the Medium. Leo explains the reasoning behind this philosophy, hinging on the power a modern consumer has to either elevate or degrade a brand's reputation.

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