Leo Premutico Talks About Aspects of Story, and an Agency’s Role in Brand Narrative – 3 Minute Buzz

May 12, 2014

Terry Young on The BuzzBubble June 2014 – Full-Length Interview
Terry Young Plays Trivia on Buzzword Overkill, Miley Cyrus, and Amazon Drone Theft – 3 Minute Buzz
Terry Young on Continually Adapting to the Rapidly Evolving Sociocultural Space – 3 Minute Buzz
Terry Young on the Evolution of Social Media and the Future for Brand Communications – 3 Minute Buzz
Terry Young on Real-Time Communication and Response, Advertising on a Newsroom Model – 3 Minute Buzz
Terry Young Talks About Categorizing and Collaboration in Evolving Agency Models – 3 Minute Buzz
Terry Young on Major Brands’ Attitudes Toward the Changing Cultural Landscape – 3 Minute Buzz
Terry Young Talks About Brands’ Identity, Perception, and Serving a Higher Purpose – 3 Minute Buzz
Terry Young on the Collaboration of Expertise and Software in Tracking Content – 3 Minute Buzz
Terry Young on Authentic Brand Content and Connecting Conversationally – 3 Minute Buzz
Terry Young on Wave Branding, Creating Relevance Authentic to Brand DNA – 3 Minute Buzz
Leo Premutico on The BuzzBubble May 2014 – Full-Length Interview

In this episode, we ask Leo about his thoughts on the meaning of story. He shares his views on a few different aspects of it, from story within a single execution to the ongoing narrative of a brand, with particular consideration to that which has been well-established prior to an agency's entrance.

Comments

This post currently has no responses.

Leave a Reply

2:58

Related View More

  • © 2021 ALL RIGHTS RESERVED.