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In this installment, we talk a bit about Amir’s personal experiences, from how he found himself working in advertising to […]
Amir shares his thoughts on branded content, and how creating relevant and engaging branded entertainment is more effective than advertising. […]
We talk with Amir about the responsibility of following Bill Bernbach’s legacy, his enduring message on the creative process, and […]
We ask Amir for his thoughts on the old model of television as a tool, and the new tool of […]
We get Amir’s thoughts on whether we’re currently living in the Digital Revolution, and he shares his views on seeing […]
We talk about some of the outstanding television work that DDB has done, and Amir shares his view on the […]
As we continue to discuss Big Data, Amir touches on the issues with creating value through this information when faced […]
Amir talks about the changing agency model and how it stresses creating relevance rather than advertising, paired with a discussion […]
In this installment, Amir talks about how the Lemon 2020 vision has been adopted on a global level by DDB, […]
As we sit down with Amir Kassaei, Chief Creative Officer of DDB, we talk about how he’s helped to refocus […]