In Part 2, Kevin and Rich get into the significance of the Superbowl as a medium and the great GSP work (Doritios & etc) that goes with it, or as Rich says, the work he hates... Find out why, and why he really isn't "an ad guy".
We get into the evolution of Rich Silverstein and Jeff Goodby as a duo, or lack thereof (per Rich), and find out why art directors show up at 8am & copy writers maybe by 10…
We continue with the the growth of GSP's 3D department and amazing HP work, then wrap with Rich's version of the birth of "got milk?" Check it out! >>>
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