Peter Shankman
The Council’s discussion covers the issue of consumer defection and the most effective ways brands can avoid falling victim to […]
Our discussion continues with the issue of overly scripted customer service, creating a sense of feigned intimacy in interactions that […]
As we talk about people’s experiences and everyday interactions with brands, we turn over to Deb Zmorenski of the Disney […]
Calling upon his own personal experience, Peter questions the concept of companies empowering employees to help customers – or rather, […]
Our Council continues their discussion, touching on commitment as opposed to loyalty to a brand, personal and emotional connections, and […]
As we return with The 3 Minute Buzz, we bring you a Buzz Council discussion of field experts Peter Shankman, […]
On this next installment of our interview with Peter Shankman, we touch on the central concepts of Peter’s two books. […]