Terry Young on Wave Branding, Creating Relevance Authentic to Brand DNA – 3 Minute Buzz

June 2, 2014

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Terry Young on Wave Branding, Creating Relevance Authentic to Brand DNA – 3 Minute Buzz
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We dive right into our interview with Terry Young, CEO of Sparks & Honey, with a conversation about the concept they crafted, Wave Branding, and how it enables brands to synchronize with culture beyond their own boundaries and connect with consumers on popular topics in an authentic, relevant way.

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