The Buzz Council Ep 16 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Elevating a Narrative

The Council wraps up their discussion with a conversation about the new task of brands in this age - to enter an individual's narrative and co-author a story that elevates that person's life and, by extension, their brand's value and meaning to consumers. We boil down to the essentials here, taking a look at the challenges and solutions for how brands fit into modern life.