The Buzz Council Ep 5 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Hiring for Attitude

As we talk about people's experiences and everyday interactions with brands, we turn over to Deb Zmorenski of the Disney Institute to talk about the importance of hiring the right people, focusing on their attitude over aptitude. By focusing on hiring for personality and providing training and providing a supportive culture, brands can ensure that they are enabling their employees to exceed expectations and surprise people in a way that builds true brand loyalty.