deb zmorenski

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The full length interview of our Buzz Council discussion with Peter Shankman, Dr. Bob Deutsch and Deb Zmorenski touches on […]

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The Council wraps up their discussion with a conversation about the new task of brands in this age – to […]

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The council discusses the implications of liking or following a brand online and how much meaning that truly carries. We […]

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The council discusses the emotionally based connections people form with products or brands, taking the specific example of the Apple […]

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The Council shares their thoughts on gamification and entertainment from brands, talking about how companies can try too hard to […]

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As we continue to discuss the culture of a company, the Council covers the problematic trend of disconnect among leadership […]

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We talk about the expectations that individuals have for extremely small-scale service, treating each customer uniquely and specially. Deb provides […]

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The Council talks about surprising customers with unexpected service such as reaching out with personal communication, as opposed to creating […]

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As we continue our conversation, we touch on the basic drivers of brand loyalty. Deb details a few examples and […]

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In keeping with our larger discussion, we talk about the duality of a company’s culture: every employee must support it […]