dr. bob deutsch
The full length interview of our Buzz Council discussion with Peter Shankman, Dr. Bob Deutsch and Deb Zmorenski touches on […]
The council discusses the implications of liking or following a brand online and how much meaning that truly carries. We […]
The council discusses the emotionally based connections people form with products or brands, taking the specific example of the Apple […]
The Council shares their thoughts on gamification and entertainment from brands, talking about how companies can try too hard to […]
As we continue to discuss the culture of a company, the Council covers the problematic trend of disconnect among leadership […]
We talk about the expectations that individuals have for extremely small-scale service, treating each customer uniquely and specially. Deb provides […]
The Council talks about surprising customers with unexpected service such as reaching out with personal communication, as opposed to creating […]
As we continue our conversation, we touch on the basic drivers of brand loyalty. Deb details a few examples and […]