deb zmorenski

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The Council’s discussion covers the issue of consumer defection and the most effective ways brands can avoid falling victim to […]

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Our discussion continues with the issue of overly scripted customer service, creating a sense of feigned intimacy in interactions that […]

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As we talk about people’s experiences and everyday interactions with brands, we turn over to Deb Zmorenski of the Disney […]

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Calling upon his own personal experience, Peter questions the concept of companies empowering employees to help customers – or rather, […]

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Peter Shankman shares his thoughts on the changing landscape of how people interact with brands both directly and via their […]

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Our Council continues their discussion, touching on commitment as opposed to loyalty to a brand, personal and emotional connections, and […]

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As we return with The 3 Minute Buzz, we bring you a Buzz Council discussion of field experts Peter Shankman, […]