E3 P5 R/GA’s Growth from “making cool stuff” to Transforming Brands w/ Barry Wacksman

August 20, 2018

E4 P6 What It Means To Be Living In The Digital Revolution
E4 P5 What Gets Kaplowitz Excited About Her Job & The Importance of Curiosity
E4 P4 Are we still “advertising” agencies? With Marla Kaplowitz President of the 4A’s
E4 P3 Marla Kaplowitz on her vision for the present and future of the business & 4A’s
E4 P2 Marla Kaplowitz on Work Culture, Product, Clients & Place
E4 P1 Marla Kaplowitz President of the 4As Discusses The Advertising World
E3 P4 Barry Wacksman R/GA – Transformation at Speed. What does it mean?
E3 P3 Barry Wacksman on Filming Beats by Dre w/ Lebron, Campaigns, & Transformation
E3 P2 Barry Wacksman revisits when R/GA changed Nike & Nike changed them
E3 P1 Barry Wacksman returns after 9 years to discuss changes of the agency world
E2 P4 Clara de Soto & Kevin Kelly discuss diversity in advertising & marketing
E2 P3 Chatbot conversation design, adding personality & chatbots implications on growth

Barry Wacksman talks with Bigbuzz’s Kevin Kelly about R/GA’s growth from the agency that made the coolest stuff for Nike and so many other brands, into an agency that creates real transformation and commercial strategy for business growth, planning and execution.

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