The Buzz Council Ep 15 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Real-World Loyalty

September 30, 2014

The council discusses the implications of liking or following a brand online and how much meaning that truly carries. We talk about true loyalty inherent in continued real-world interaction with a brand, and the importance of focusing on defining your company's reputation in these interactions.


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