Hi I’m Kevin Kelly & Welcome to the buzzbubble were we pick the brains of great minds in advertising.
This week we get into the head of Barry Wacksman Chief Growth Officer of RGA, voted as AdWeek’s #1 Digital Agency of the year of 2008.
Barry and Kevin talk about what defines a great digital agency, the history and culture of RGA, The new Season of Mad Men, and the new agency model.
BACKGROUND on Barry and RGA : Bob Greenberg, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design, while focusing on developing leading-edge motion graphics and live-action film and video production.
RGA has been a graphics technology leader since their early days in special effects, winning academy awards for technical achievement in feature films such as Alien and Predator.
Today RGA defines the term digital agency, creating advertising not from the traditional art and copy methodology, but from an integration of technology platforms at the root of all the work they do.
You may have this innovative approach through RGA’s work with Nike Plus, Nokia, Pepsi and many more great brands.
I interviewed Barry at the RGA New York office nestled in the heart of Manhattan, where we discussed what makes a great digital agency. Check it out. Subscribe to ALL our great BuzzBubble podcasts by clicking here.
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