The BuzzBubble kicks off season 3 with a special segment we call Amplify Social. Join Kevin as he chats with Joe Alexander of the Martin Agency, Nick Law of RGA, and Rich Silverstein of Goodby-Silverstein & Partners. In this special, [...]
We wrap our time with Nick discussing hanging with the One Club, Cannes Jury and making awesome awards show case study videos. Then we move on to R/GA visionary and CEO Bob. What about BOB? (Greenberg). Then we get to [...]
In Part 4 Nick and Kevin discuss: “The interface (mouse vs touch screen), designing for mobile and iPad consumption, applications vs mobile browser ready, agency collaboration, R/GA’s Nike Head to Head & Weiden Kennedy’s Nike Fate Tv Spot. “When [...]
This week we discuss what Nick means when he says “Mobile is everything…” and why understanding the “contextual moment” in advertising is more important than ever. We discuss how keeping Nike plus “fresh” is in many cases far more challenging [...]
In Part 2 we discuss the real deal on digital agencies going full service and traditional growing digital. Then we quiz you on 7 hot topics: True or False – Story telling = messaging & systematic design = behaviors? True [...]
Nick Law Chief Creative Officer of RGA for the last 10 years takes some time to sit with Host Kevin Kelly on the sound stage of RGA in New York City. Nick talks about the rich RGA history from creating [...]
In this final part we get to know Barry up close and personal. Why he isn’t a philosophy professor or a scuba instructor. His early beginnings in interactive, Barry the coffee barista, whats on Barry’s ipod Bob Dylan Tom Waits, [...]
BB E02P4 Barry Wacksman on Being a great digital agency [ 10:06 ] Play Now | Play in Popup | Download (293)Part 4 of the 5 part interview with Barry Wacksman of RGA. Kevin and Barry Discuss the digital agency landscape. Do brands realize they need a digital agency, revealing the lesson of Social MEdia, nike ballers network facebook application, iphone apps [...]
Barry and Kevin discuss: Client Technology platforms, The Nike Head to Head football platform, The Medium is the Message (ala Marshall McLuhan), Pitching and the brands RGA works with, the blue sky pitch vs realities of client technology infrastructure.
Be sure to not only watch the You tube videos, but you can also listen to audio or just subscribe to the audio podcast here. This week we discuss what social media is not, the true new media, creation of [...]
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