Pt 3 Mike Hughes President of The Martin Agency On The BuzzBubble
Posted by admin in Misc, The Martin Agency, advertising thought leaders on August 30, 2010
Host Kevin Kelly digs further into the brain of te great Mike Hughes asking about being an ad agency in Richmond, and working with Walmart and why they won that account, and why they took it once they won it.
We find some grey matter indicating Mike Hughes the anti-Don Draper?
Mike talks fondly about his start in the advertising business way back in the Time of “virginia is for Lovers” and advice for smaller agencies looking to grow. He gives this advice out cautiously while telling a great story about Alex Bogusky stopping by Martin a dozen years ago, and Mike is responsible for CP-B’s rise to success (tongue planted in firmly cheek).
Mike explains how being a great agency for Martin Agency is remembering its all about the work (actually that’s 2nd) and all about the group of people they bring together (1st).
We close part 3 with a great story about a Miller Beer campaign and some newbies who got their shot and took care of business. (Tune in next week for part 4)
Pt 2 Mike Hughes President of The Martin Agency On The BuzzBubble
Posted by admin in advertising thought leaders on August 22, 2010
Host Kevin Kelly discusses advertising with Mike Hughes, president of The Martin Agency. They discuss the award winning Geico campaigns, from the gecko, to the caveman, LIttle Richard, and the short lived TV Series based on the Geico Cavemen, and get a peak at the little known flying monkeys campaign. MIke opens up about the dark times, personal health challenges, and how the agency got their mojo back. Tune in for this tremendously insightful part 2 of the Mike Hughes series and get a glimpse into one of the greatest agencies in the world. Watch and learn as we pick another great brain of advertising.
E08 P1 Mike Hughes President of The Martin Agency on One Club Hall of fame and more
Posted by admin in Advertising Agency Tours, Misc, The Martin Agency, advertising thought leaders on August 9, 2010
Mike opens up and talks about his Induction into the One Club Creative Hall Of Fame, a question from Val Difebo about The Martin Agency Culture contributing to their success, being in an industry that talks about diversity, and how so few voices come from diversity, and how men dominate awards shows. How this agency really looks to genuinely do whats best for the client first. He and partner John Adams cultivate a culture of creativity and an environment of collaboration. Working with Walmart and bringing a new voice to speak to the moms of today. He shares his conversation with Rich Silverstein about keeping young creatives motivated and more.
Coming Up Our Season 1 Finale with Mike Hughes President of The Martin Agency
Posted by admin in Misc, The Martin Agency, advertising thought leaders on August 1, 2010
Mike Hughes President of The Martin Agency joins us for a riveting season finale. This teaser gives you a glimpse into the 4 part finale that will bring The BuzzBubble’s sensational first season to a close. Mike & Kevin discuss everything from the early years of Virginia is for Lovers, to the Geico Cavemen TV Series, winning Walmart, health challenges and goals for the future. Let’s Check it out!
E07B Explore The Culture of The Martin Agency through our Buzzbubble Insider Tour
Posted by admin in Advertising Agency Tours, Misc, The Martin Agency on July 26, 2010
BuzzBubble host Kevin Kelly explores the culture at The Martin Agency through a personal tour inside the Richmond headquarters. Martin SVP of Marketing Communications Dean Jarrett unfolds the stories inside the walls of the Agency from the 1960’s infamous Virginia is for Lovers to today’s brilliant work with UPS, Geico, Walmart and more. Feed your head and learn about the Martin Agency culture from the inside out, and apply these insights to grow.
E07 Pt 4 Andy Azula Talks Social Media, We Choose the Moon and more on the buzzbubble
Posted by admin in Misc, The Martin Agency, advertising thought leaders on July 20, 2010
In part 4 Andy and Kevin get into digital executions and integration of teams, social media projects like The Kennedy Space Museum, and great viral social marketing campaign, “We Choose the Moon”. We talk about our next guest CEO – Mike Hughes and some fun facts about Mike. Some Fun facts about Andy and a rare bit of magic from “The Great Azula”. We get advice for young creatives and dealing with the rejection of getting creative killed, while remembering the feeling of that spark when a great idea gets through.
In closing, as Andy says, “Find the button, press repeatedly”. Thanks man! – KK
E07 Pt 3 Andy Azula talks Pizza Hut and the unique Martin Agency creative team approach
Posted by admin in Misc, The Martin Agency, advertising thought leaders on July 11, 2010
Andy and Kevin discuss dealing with the celebrity of being that ”UPS Guy”, taking on Pizza Hut and the challenges of fast food advertising, the other approach to Super Bowl advertising, product integration, planning and creative collaboration approach at Martin Agency, unorthodoxy of “parachuting-in” creatives, the new world order for “Creative Teams”, where does tech fit in, pulling in all departments, the changing landscape, where is it all going? - Andy Azula shares some great insights. Check it out.
E07 Pt 2 Andy Azula talks about the making of the UPS whiteboard campaign
Posted by admin in Misc, The Martin Agency, advertising thought leaders on July 4, 2010
Azula (CD at The award winning Martin Agency) and host Kevin Kelly discuss the making of the UPS whiteboard campaign. From the all nighter that produced the pitch work, and using The Postal Service music to the strategy behind it that really appealed to the client. Tune in for this engaging story and a look inside at the creation of a this milestone campaign for the United Parcel Service.
Andy is creative director at the Martin Agency and oversees creative many accounts including the current pizza hut campaign.
Host Kevin Kelly is CEO of BigBuzz Communications, a mid sized boutique digital integrated advertising agency out of New York. Kevin loves all things advertising and started the show as platform to reach the greatest minds in advertising and let them tell their stories for all of the advertising world to see.
E07 Pt 1 Andy Azula Creative Director at The Martin Agency on The BuzzBubble
Posted by admin in Misc, The Martin Agency, advertising thought leaders on June 25, 2010
Above: Kevin and Andy Azula - Andy best know as TV’s ”UPS White Board Guy”
This week – Part 1 of our Interview with Andy Azula we start with the buzz round and get to know Andy’s brain from the personal side.
As we head into the close of Season #1 we wrap with a trip to The Martin Agency in RichmondVirginia. This trip we got into TWO heads at the Martin Agency. CEO Mike Hughes, and Creative Director Andy Azula.
We got the royal treatment and a personal Tour of the expansive Martin Agency compound from Dean Jarret and Michele Barker.
Voted 2009’s agency of the year by adweek, and once mainly famous for its powerful print advertising, The Martin Agency is now a force in all media… traditional and new, with a particular strength in bringing “not-so-everyday thinking” to the brands they work with.
You’ve seen their work with huge brands like Walmart, NASCAR, and the insanely brilliant Geico Gecko and Caveman Campaigns, not to mention the idea of putting the creative director on screen for their intelligent and engaging UPS spots.
We are fortunate enough to really get to know the agency from two minds: Foundationaly from Mike the patriarch who grew up at the agency, and Andy the Young Gun who landed here after stopping in at a few other top agencies.
>>> Click the above window to watch now, or subscribe to the podcast to listed on the go.
The Martin Agency Coming Up with Mike Hughes and Andy Azula
Posted by admin in advertising thought leaders on June 13, 2010
Martin Agency President Mike Hughes with BigBuzz Communications President and host of The BuzzBubble Kevin Kelly
We traveled to Richmond, Virginia to visit Ad Week’s 2009 Agency of the Year and creator of the infamous Geico Caveman and Gecko campaigns – The Martin Agency.
We spent some time with creative director Andy Azula of UPS Whiteboard fame, now heading up Pizza Hut, and President and skipper Mike Hughes. Everyone truly loves Mike. In addition we filmed a full inside-out agency tour guided by Dean Jarrett assisted by the wonderful Michele Barker. Stay tuned as next week we start off with Andy Azula.
Andy autographs his genius UPS White board Campaign
Creative Director Andy Azula and host Kevin Kelly
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