The Buzz Council Recap – Our Retrospective and Takeaway

Join Kevin as he looks back on The Buzz Council discussion and talks about the major takeaways from it, adding his own insight to the knowledge shared by Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski. While looking back on what we've gleaned, he touches on defining your brand's identity and culture around which to build meaningful branding, hiring the right people and enabling them to make human decisions and have personal interactions with customers, and the fine art of delivering service that goes far beyond most people's expectations of crap. He shares the importance of continually raising the bar, and some of his own expertise on the importance of exceptional customer service and experience as your primary marketing tool.