The BuzzBubble kicks off season 3 with a special segment we call Amplify Social. Join Kevin as he chats with Joe Alexander of the Martin Agency, Nick Law of RGA, and Rich Silverstein of Goodby-Silverstein & Partners. In this special, we talk about the integration of social into all forms of media, and its role in amplifying the efficacy of all creative work. We look at both sides of the picture, from how brands approach social and perceive their own role, to how consumers receive and engage with brand messaging and what gives that messaging the value to be shared and even to become viral. Using some of the most successful campaigns as examples, we gain a deeper insight into where social media fits in the big picture and what makes amplification effective.