E06 Pt 1 Val DiFebo CEO of Deutsch NY in our Buzzbubble Special Feature – Powerful Women of Advertising
Join us this week as the BuzzBubble finally features a powerful woman in advertising. CEO of Deutsch NY, A Lowe & Partners Company, Val DiFebo, our first female guest talks about her early day's working with Mary Wells at Wells Rich Greene. She started in media, then at Deutsch 17 years ago in account services, now NY's CEO. Donny always says he would rather hire a woman than a man, and puts his money where his mouth is.
Val and Kevin discuss, why there are still so many great, yet unrecognized women in senior positions in the advertising world, and the great men and women including Chief Media Officer Peter Gardiner who have helped her reach this point in her career.
Val is business first and a woman distant second. We get into the the Deutsch approach to integrated advertising, and get specific about the Kodak Print and Prosper campaign and activating a big idea across multiple media outlets including the video social media outlets used with Print & Prosper campaign.