In Part 2 Kevin and Val continue their discussion of the Print and Prosper campaign, and the campaign crossover into user generated videos content. They then segue-way into the "digital agency as AOR" threat, Social Media, Analytics, and discuss how to use analytic data and be agile when measuring and reacting to campaign data to stay focused on sound traditional results, and move the sales needle.
May 17, 2010 at 4:12 pm
re digital/sm – in today’s ever changing multi-media fast paced environment Val is dead on about ‘it’s not a department, it is a way of thinking’. New ‘departments’ are cropping up all the time, it is the big idea that is important (and yes, being able to execute is key – but without that big idea no matter how good execution is it won’t build the brand…)