Terry Young on Major Brands’ Attitudes Toward the Changing Cultural Landscape – 3 Minute Buzz

June 11, 2014


We ask Terry to elaborate on his statement that Fortune 1000 Companies must begin moving toward a content and culture-based model as opposed to traditional campaign-centered marketing. He talks about the growing acceptance of this wisdom among CMOs, and shares some thoughts on how different new, conversational media types create greater relevance.


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