Terry Young Talks About Brands’ Identity, Perception, and Serving a Higher Purpose – 3 Minute Buzz

June 9, 2014

As our conversation continues, Terry talks about how they identify the DNA of a brand, finding the space between the brand's own internalized identity and consumers' perceptions of the brand in the marketplace. He touches on the point of brands creating authentic connections with others through using their content channels to pursue a higher purpose and serve causes they believe in.


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