Amir Kassaei on The BuzzBubble January 2014 – Full Length Interview

January 31, 2014

Our complete, full-length interview with Amir Kassaei, Chief Creative Officer of DDB, captures a conversation that covers a range of topics. Topics include his insight into DDB's Lemon 2020 vision, big data and the challenges with our current infrastructure, his views on digital as a tool as opposed to a platform, and the importance of creating relevance that enables you connect with customers on a human, personal level. We also get to know Amir a bit, getting a look into what inspires him, his passions and his motivations.


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