E02 Pt4 Barry Wacksman of RGA on Being a Digital Agency

November 9, 2009

Part 4 of the 5 part interview with Barry Wacksman of RGA.

Kevin and Barry Discuss the digital agency landscape. Do brands realize they need a digital agency, revealing the lesson of Social MEdia, nike ballers network facebook application, iphone apps and mobile device advertising, Mobile reach - Adding the 3rd dimension to advertising, Bob Greenbergs approach to the "DOTS" which are touch-points if reach in advertising, Alex Bogusky asks BArry Wacksman a question - "What if growth isn't the right thing for RGA, what if Shrinking is?" and Barry alludes to the famous Jay Chiat (Chiat Day) questions of "How big can we get before we get bad"...

Tune in Next week when we get to know Barry up close and Personal like.


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