E4 Pt 2 George Lois on The Buzzbubble – The Road to Doyle Dane Bernbach

January 28, 2010


We Discuss:
How Bill Bernbach changed the face of advertising forever.   Doyle Dane Bernbach inventing the art and copy team concept, pairing Bob Gauge hall of fame art director & pioneer Phyllis Robinson copy writer, the original art and copy combination. How David Ogilvy tried to hire George and what George told him to do with his offer. Meeting his wife at Pratt, delivering flowers in the bronx, having courage when you design. Getting drafted into Korean war, Paul Rand as his great mentor, and working for Bill Golden at CBS.


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