E01 Pt2 An Interview with CP+B’s Alex Bogusky

September 10, 2009


We discuss: Gaming as media and journalism, working with Burger King and creating innovative advertising, not “selling” work, working tensions around a brand, getting to the 20% insights, research, planning and the CP+B Cognitive Anthropologists “The Cogs”.

-- Hosted By Kevin Kelly - CEO of BigBuzz Communications - a digital agency - www.bigbuzz.com

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