E02 Pt2 an interview with Barry Wacksman of RGA on Being a Great Digital Agency

October 25, 2009

E4 P6 What It Means To Be Living In The Digital Revolution
E4 P5 What Gets Kaplowitz Excited About Her Job & The Importance of Curiosity
E4 P4 Are we still “advertising” agencies? With Marla Kaplowitz President of the 4A’s
E4 P3 Marla Kaplowitz on her vision for the present and future of the business & 4A’s
E4 P2 Marla Kaplowitz on Work Culture, Product, Clients & Place
E4 P1 Marla Kaplowitz President of the 4As Discusses The Advertising World
E3 P5 R/GA’s Growth from “making cool stuff” to Transforming Brands w/ Barry Wacksman
E3 P4 Barry Wacksman R/GA – Transformation at Speed. What does it mean?
E3 P3 Barry Wacksman on Filming Beats by Dre w/ Lebron, Campaigns, & Transformation
E3 P2 Barry Wacksman revisits when R/GA changed Nike & Nike changed them
E3 P1 Barry Wacksman returns after 9 years to discuss changes of the agency world
E2 P4 Clara de Soto & Kevin Kelly discuss diversity in advertising & marketing

Be sure to not only watch the You tube videos, but you can also listen to audio or just subscribe to the audio podcast here.

This week we discuss what social media is not, the true new media, creation of digital platforms, life integration is true new media, and the success of NIKE plus.

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