Leo Premutico Talks About Aspects of Story, and an Agency’s Role in Brand Narrative – 3 Minute Buzz

May 12, 2014

In this episode, we ask Leo about his thoughts on the meaning of story. He shares his views on a few different aspects of it, from story within a single execution to the ongoing narrative of a brand, with particular consideration to that which has been well-established prior to an agency's entrance.


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