Nick Law Chief Creative Officer of RGA for the last 10 years takes some time to sit with Host Kevin Kelly on the sound stage of RGA in New York City. Nick talks about the rich RGA history from creating fantastic special effects in movies like Alien and Superman in the 70's and 80's, to making award winning web sites in the 90's and early 2000's, to the fully integrated digital agency of the decade that they are today. Nick talks about strategy behind digital platforms, and how campaigns are the fuel behind a platform, and the 2 should not exist alone. We review some of the greatest advertising platforms like infamous RGA Nike Plus platform, and the interactive outdoor campaign in times square New York for the Verizon Droid.
And we answer that age old question, "Does it take more than staying up all night eating pop-tarts to make a great web site?".
We discuss this and much more... Tune in now and sign up for the audio podcast, of click to watch right now.